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We’re not sure how much money Ice-Watch spends on advertising but we have a sneaky suspicion that there are some serious resources being utilised to get the brand name out there. Not a week goes by it seems before a new launch is announced or a boutique store is opened somewhere in the world. No surprise then that Ice-Watch has already racked up...

Ice-Watch has teamed up with WeForest in a bid to help out against global warming by planting carbon absorbing trees. Ice-Watch has made an immediate investment for the planting of 10,000 trees and request that customers also help out by purchasing a limited edition green Ice-Watch.

Costing €99, (£83 GBP) all proceeds from the sale of the...

Ice-Watch has announced that they are joining up with the Make-A-Wish organisation in order to help financially as well as offer support and publicity. Make-A-Wish help seriously ill children make their dreams come true. These “wishes” might involve meeting a sporting hero, receiving gifts, visiting places and events or participating in...